WebRTC: Show Me the Money

While I was at a WebRTC conference in Atlanta a few weeks ago, I sent my social media guru @HollyChessman a note asking her about a company called Solaborate. Solobrate has an impressive new social media platform that allows for collaborative group activities, for example a shared whiteboard.

Read: WebRTC: Customer Service Evolution

WebRTC: Changing the communications landscape

Then this morning, as I was poking around for more information on the company, I came across an interesting article in which Solaborate founder Labinot Bytyqi shares his view on how WebRTC is changing the communications landscape. The article says:

[WebRTC] has the potential to turn the telecommunications industry upside down. What makes WebRTC such a game changer is that it is enabled on Web browsers, which remains the dominant way in which people consume Internet content and services.

I agree with Labinot’s conclusion that WebRTC is transforming the way we communicate. Moreover, there is no doubt it will have a huge impact on video, as he mentioned in his article. One thing he didn’t touch on, however, was the impact WebRTC will have on easing issues associated with the heavy use of the data channel.

Read: WebRTC: Knocking Down the Boundaries of the Web

WebRTC data channel

The WebRTC data channel could be used to provide connectivity between the participants in a collaborative session, providing a real-time experience using a peer-to-peer connection. Alternatively, it could be used in a one-on one-session, where, for example, a medical device is following a medical protocol over the data channel and providing relevant information back to a doctor. It even could be used to significantly change the way that multiplayer gaming functions, allowing players to speed gaming functions and developers to reduce the amount of resources they would have to use to store data. The opportunities are boundless.

Podcast: Testing, Analyzing and Diagnosing WebRTC Performance

WebRTC considerations

WebRTC, and really any new technology, is only useful if you can associate value with it, and these opportunities are game-changing. Now is the time to consider the ways WebRTC can be used to give you an edge over the competition. In addition, you must begin thinking about the tools you’ll need to be able to measure and analyze its capabilities, so you can provide hard numbers to back up theoretical value.

What are your thoughts on the data channel in WebRTC? Let me know in the comments below or if you’ll be at SpeechTEK in NYC, stop by and chat with me live. On Monday, August 19, 2013, I’ll be speaking on the panel entitled, “WebRTC: The Move to the Digital Customer Experience.” I’d love to see you there!

More on WebRTC

Top 5 Communications Trends of 2013
Communication Trends

2013 has been a year of ginormous communications changes, from the mind-blowing growth of smartphone usage to the game-changing addition of WebRTC. Organizations have been increasingly focusing on improving customer service, recognizing that while voice is still king, customers need to know that they can reach companies in other ways too, like through social media or video chat or instant messaging. Big data has made it possible to begin anticipating issues and improving and personalizing communications.

What is PESQ (Perceptual Evaluation of Speech Quality)?
Speech Quality

PESQ is a testing and monitoring related acronym that stands for Perceptual Evaluation of Speech Quality. Typically pronounced “pesk,” it is used as a means for automating the assessment of speech quality in communications networks (Unified Communications, VoIP, etc.).

The Numbers Speak: Data Services Equal Profit
Numbers Speak

Still leading the way in terms of the number of customers is Verizon Wireless. With 118 million subscribers, it is just a little ahead of its nearest rival AT&T, who have around 107 million subscribers. In terms of where both were one year ago, this represents only a 2% increase for AT&T but over a 7% increase for Verizon Wireless.