Customer Experience

WebRTC: Show Me the Money

american dollars in the hands

While I was at a WebRTC conference in Atlanta a few weeks ago, I sent my social media guru @HollyChessman a note asking her about a company called Solaborate. Solobrate has an impressive new social media platform that allows for collaborative group activities, for example a shared whiteboard.

Read: WebRTC: Customer Service Evolution

Then this morning, as I was poking around for more information on the company, I came across an interesting article in which Solaborate founder Labinot Bytyqi shares his view on how WebRTC is changing the communications landscape. The article says:

[WebRTC] has the potential to turn the telecommunications industry upside down. What makes WebRTC such a game changer is that it is enabled on Web browsers, which remains the dominant way in which people consume Internet content and services.

I agree with Labinot’s conclusion that WebRTC is transforming the way we communicate. Moreover, there is no doubt it will have a huge impact on video, as he mentioned in his article. One thing he didn’t touch on, however, was the impact WebRTC will have on easing issues associated with the heavy use of the data channel.

Read: WebRTC: Knocking Down the Boundaries of the Web

The WebRTC data channel could be used to provide connectivity between the participants in a collaborative session, providing a real-time experience using a peer-to-peer connection. Alternatively, it could be used in a one-on one-session, where, for example, a medical device is following a medical protocol over the data channel and providing relevant information back to a doctor. It even could be used to significantly change the way that multiplayer gaming functions, allowing players to speed gaming functions and developers to reduce the amount of resources they would have to use to store data. The opportunities are boundless.

Podcast: Testing, Analyzing and Diagnosing WebRTC Performance

WebRTC, and really any new technology, is only useful if you can associate value with it, and these opportunities are game-changing. Now is the time to consider the ways WebRTC can be used to give you an edge over the competition. In addition, you must begin thinking about the tools you’ll need to be able to measure and analyze its capabilities, so you can provide hard numbers to back up theoretical value.

What are your thoughts on the data channel in WebRTC? Let me know in the comments below or if you’ll be at SpeechTEK in NYC, stop by and chat with me live. On Monday, August 19, 2013, I’ll be speaking on the panel entitled, “WebRTC: The Move to the Digital Customer Experience.” I’d love to see you there!