Last week, Empirix announced the deployment of its Customer Experience solution with UK-based Telefonica O2. The solution’s implementation is evidence of an evolution occurring within the Service Assurance segment: Service providers such as O2 require solutions capable of providing greater levels of visibility into network traffic data, as well as the services and vendor devices deployed in an environment. But the real requirement now is the ability to provide specific insight into the customer base, enabling providers to understand gaps in service and quickly identify concentrated problem areas. Equipped with this knowledge, O2 is empowered to rapidly enhance service capabilities, improve customer experiences, and mitigate the risk of customer churn.
The combination of the Gigamon Visibility Fabric with the IntelliSight platform enables Empirix service providers to improve customer experience with data-intense applications such as video, voice and machine-to-machine (M2M) communications.
Mobile Network Operators (MNOs) have to adapt to a rapidly changing market. The explosion of smartphones(~1 Billion sold in 2014), the applications accessible through mobile networks and the advent of Over-the-Top (OTT) Services are clearly putting pressure on the traditional Service Providers to differentiate themselves, keep the customer base loyal and, most importantly, recover revenues that are currently flowing toward the OTT providers (or to other MNO competitors).
Today’s communications environments are very complex. If you’re not monitoring your systems on a consistent and constant basis, you will undoubtedly run into trouble. At the same time, a comprehensive solution has to have a variety of functionalities in order to successfully monitor this type of environment.
Empirix today announced enhancements to its Empirix E-XMS service assurance platform for monitoring telematics solutions, including those that enable emergency notifications, remote vehicle diagnostics, wireless dashboard services and “MyCar” smartphone apps