Mobile service providers can boost revenues and benefit from the broad range of potential commercial applications with LBS. Faced with an ever-increasing threat from “over-the-top” (OTT) services, service providers need to continuously explore new ways to generate income from their existing network infrastructure. LBS plays a significant role in this strategy.
Carriers have a long history of partnering to route traffic across the globe. Operators work with local providers to terminate rural calls. Organizations maintain multiple partnerships to manage mobile roaming and drive revenue. Today we are seeing a new breed of partnership based not on extending regional coverage, but instead on improving technical capabilities.