Last week, Empirix announced the deployment of its Customer Experience solution with UK-based Telefonica O2. The solution’s implementation is evidence of an evolution occurring within the Service Assurance segment: Service providers such as O2 require solutions capable of providing greater levels of visibility into network traffic data, as well as the services and vendor devices deployed in an environment. But the real requirement now is the ability to provide specific insight into the customer base, enabling providers to understand gaps in service and quickly identify concentrated problem areas. Equipped with this knowledge, O2 is empowered to rapidly enhance service capabilities, improve customer experiences, and mitigate the risk of customer churn.
O2 is using Empirix IntelliSight in the implementation of its new Self-Optimizing Intelligent Network. The first of its kind in the United Kingdom, this new network will learn from and analyze the experiences and behaviors of 24 million O2 customers while redirecting signals in real time, rendering it the smartest mobile network in the United Kingdom.
Empirix announced today that TMC, a global, integrated media company, has awarded IntelliSight a 2014 Communications Solutions Product of the Year Award. IntelliSight is an analytics platform that turns terabytes of data into the real-time intelligence needed to enhance user experiences, reduce churn, streamline operations and discover innovative business models.
Today’s communications environments are very complex. If you’re not monitoring your systems on a consistent and constant basis, you will undoubtedly run into trouble. At the same time, a comprehensive solution has to have a variety of functionalities in order to successfully monitor this type of environment.
Along with the introduction of each new service or application, the underlying network technology now permits Quality of Service (QoS) to be determined on an individual customer basis. Moreover, many of the world’s leading Mobile Service Providers (MSPs) are now competing more on service quality rather than service quantity or usage. As a result, today’s service assurance solutions are evolving to address key aspects of customer care, in order to better manage the service providers’ customer base on an individual basis.
For many Fixed or Wireline Service Providers, a critical revenue stream continues to be the transport of Long Distance or International Calls. In order that such calls can be completed and revenue ensured, it is fundamental to be able to determine that calls are being completed successfully and to understand by whom those calls are completed.