Until recently, BlackBerry was a legend. Everyone remembers those “super cool” sales guys whose jobs were so important that they had to be connected 24/7. They would whip out their BlackBerry with its sleek, compressed keyboard and be ready to work at a moment’s notice.
Every publicly traded company has a target. Since its IPO, that number has been 38 for Facebook. The company finally realized its goal last week, thanks to the mobile phone.
Some companies are already attempting to understand how to deal with BYOD, while others haven’t even begun and are looking for direction. But everyone acknowledges it’s something that can’t be ignored. Whether or not companies officially sanction it is almost a moot point. It’s here and if you don’t find a way to deal with it, you will feel the impact.