Big data is transforming the way decisions are being made throughout the organization. It was fascinating to hear attendees talking about how they saw Big Data affecting the future of wireless networks. The conversations touched on the cultural shifts needed to fully adapt the use of data, as well as the tasks of normalizing the volumes of data.
Integrating Verios’ and Empirix’s analytical, troubleshooting, monitoring and management capabilities will give wireless providers unprecedented capabilities for managing their networks from their customers’ perspectives.
2013 has been a year of ginormous communications changes, from the mind-blowing growth of smartphone usage to the game-changing addition of WebRTC. Organizations have been increasingly focusing on improving customer service, recognizing that while voice is still king, customers need to know that they can reach companies in other ways too, like through social media or video chat or instant messaging. Big data has made it possible to begin anticipating issues and improving and personalizing communications.
Today’s communications environments are very complex. If you’re not monitoring your systems on a consistent and constant basis, you will undoubtedly run into trouble. At the same time, a comprehensive solution has to have a variety of functionalities in order to successfully monitor this type of environment.
I recently attended the Competitive Carriers Association (CCA) Convention in Las Vegas. The clear feedback from event attendees (who are mostly smaller, rural Tier 3 and 4 service providers) was that everyone is looking for comprehensive, end-to-end …
Empirix today released a new analytics platform that turns terabytes of data into real-time intelligence for improving customer experience and performance management as well as strategic business decision making. Empirix IntelliSight is the first solution of its kind designed to remove much of the cost and implementation barriers associated with Big Data in mobile, telecom and enterprise-wide deployments.
Data? Communications service providers (CSPs) have plenty of it. If CSPs don’t know from Big Data, no one does. Oceans of data pour into their service operations centers every day from network elements, applications and …
Read moreDear Network: Don’t Drown Me in Data; Inform Me with Intelligence
First of all, you should know that what you should monitor and analyze changes, depending on how you deploy VoLTE. For instance, you could use Rich Communication Service (RCS) (which involves a lot of components to make it work – and they all should be monitored); or Voice Call Continuity (VCCC) with CSFB or SRVCC (both of which should be measured to give you great insight into how your resources are being leveraged).
Still leading the way in terms of the number of customers is Verizon Wireless. With 118 million subscribers, it is just a little ahead of its nearest rival AT&T, who have around 107 million subscribers. In terms of where both were one year ago, this represents only a 2% increase for AT&T but over a 7% increase for Verizon Wireless.
The starting point is the traditional Business Intelligence (BI) infrastructure. There’s no question that it’s invaluable to have the ability to take data available and use it to better understand market demands and gain a competitive edge. A tool set was developed to handle data and allow users to come to useful conclusions. But that data was limited.
Mobile Operators have so many things to consider when deciding how best to profit while still providing a great service to their customers.