Top 5 Communications Trends of 2013

Communication Trends

2013 has been a year of ginormous communications changes, from the mind-blowing growth of smartphone usage to the game-changing addition of WebRTC. Organizations have been increasingly focusing on improving customer service, recognizing that while voice is still king, customers need to know that they can reach companies in other ways too, like through social media or video chat or instant messaging. Big data has made it possible to begin anticipating issues and improving and personalizing communications.

3 Key Points About Big Data Analytics


Today’s communications environments are very complex. If you’re not monitoring your systems on a consistent and constant basis, you will undoubtedly run into trouble. At the same time, a comprehensive solution has to have a variety of functionalities in order to successfully monitor this type of environment.

New Analytics Platform Instantly Transforms Big Data into Actionable Business Intelligence

Analytics Platform

Empirix today released a new analytics platform that turns terabytes of data into real-time intelligence for improving customer experience and performance management as well as strategic business decision making. Empirix IntelliSight is the first solution of its kind designed to remove much of the cost and implementation barriers associated with Big Data in mobile, telecom and enterprise-wide deployments.

VoLTE – Taking The Next Step

Taking the Next Step

First of all, you should know that what you should monitor and analyze changes, depending on how you deploy VoLTE. For instance, you could use Rich Communication Service (RCS) (which involves a lot of components to make it work – and they all should be monitored); or Voice Call Continuity (VCCC) with CSFB or SRVCC (both of which should be measured to give you great insight into how your resources are being leveraged).

The Numbers Speak: Data Services Equal Profit

Numbers Speak

Still leading the way in terms of the number of customers is Verizon Wireless. With 118 million subscribers, it is just a little ahead of its nearest rival AT&T, who have around 107 million subscribers. In terms of where both were one year ago, this represents only a 2% increase for AT&T but over a 7% increase for Verizon Wireless.

Business Analytics: The Journey to Success

Business Analytics

The starting point is the traditional Business Intelligence (BI) infrastructure. There’s no question that it’s invaluable to have the ability to take data available and use it to better understand market demands and gain a competitive edge. A tool set was developed to handle data and allow users to come to useful conclusions. But that data was limited.

Big Data – or the Right Data?

Big Data

Mobile Operators have so many things to consider when deciding how best to profit while still providing a great service to their customers.