As communications service providers (CSPs) race to implement 5G technology, customers’ expectations are at an all-time high. Consumers want best-of-breed service, yet they’re as price conscious as ever. Therefore, CSPs must align their assurance and network systems early to prevent customer churn.
The reality of conducting business in the digital world is that technology is more in control of customer experience than we humans are. Consumers have high expectations. When things don’t go well, unmet expectations can devastate a company’s reputation and even negatively affect market share.
Quality of Experience (QoE) is the key business indicator for service providers and enterprises moving respectively to 5G and IP Multimedia Subsystem (IMS). However, the new services enabled by these technologies coupled with innovations in the Internet of Things (IoT) and in automation in general are very different to traditional telecoms services. New, flexible approaches to assuring QoE are therefore required that take into account the needs of specific applications and the expectations of users.
Empirix is thrilled to share the news about our IntelliSight and E-XMS technologies being certified for integration with Huawei’s NFV environment. The certification involved extensive interoperability testing for functions including data acquisition, mediation, advanced troubleshooting, real-time monitoring and data analytics, and means that Empirix solutions can now be sold to Huawei resellers across more than 190 evolved packet core networks and through Huawei’s NFV environment.
As Mobile technology moves towards 5G there’s an increased rollout of small cells capable of supporting low latency, low data rate applications like smart energy, building security, infrastructure, retail and healthcare etc. It may still be several years before we see the first, commercially viable applications actually in operation.
Service providers are demanding more from their customer experience and service assurance solutions because they have a keen awareness of the richness and value of the information that flows across their networks. Reliably and accurately extracted, this information can be used to help manage not just the network, but also the services offered and the devices deployed. Insights can be also be gained around the performance of providers’ vendors and—most significantly—the experiences and value of their customers.
Designed for use by a service provider to manage the performance of all mobile devices on its network—2G, 3G or 4G—the solution generated interest from not only service providers, but also from network equipment vendors who are in the process of investigating not only the next generation in network technology but, more significantly, user or application devices capable of hosting next-generation services.
Within most service provider environments, the vast majority of customer care issues find their way to tier-2 or -3 network operations and engineering teams for resolution. But, with the volume of issues dramatically increasing due to growth in available data services and the proliferation of mobile device users, sustaining this model and resolving issues in a timely manner is becoming ever more difficult.
Empirix announced today that TMC, a global, integrated media company, has awarded IntelliSight a 2014 Communications Solutions Product of the Year Award. IntelliSight is an analytics platform that turns terabytes of data into the real-time intelligence needed to enhance user experiences, reduce churn, streamline operations and discover innovative business models.
2013 has been a year of ginormous communications changes, from the mind-blowing growth of smartphone usage to the game-changing addition of WebRTC. Organizations have been increasingly focusing on improving customer service, recognizing that while voice is still king, customers need to know that they can reach companies in other ways too, like through social media or video chat or instant messaging. Big data has made it possible to begin anticipating issues and improving and personalizing communications.