I recently attended the Competitive Carriers Association (CCA) Convention in Las Vegas. The clear feedback from event attendees (who are mostly smaller, rural Tier 3 and 4 service providers) was that everyone is looking for comprehensive, end-to-end analytics solutions.
Turning Data Into Intelligence
The convention goers seemed to get the value of data – but most weren’t sure how to transform that data into actual intelligence.
The first attendee to stop by the Empirix booth was a marketing representative from a small wireless provider in the Midwest. She was very interested in understanding how customer experience analytics could be used by her organization to strategize and launch new services. Other engineers and operations staff were also searching for greater insight into their networks and services.
In fact, the event attendees were all excited to learn about new ways to analyze OTT, Roaming, and QoE. Moreover, integration with third-party data sources has clearly become a critical requirement. Being able to comprehend the end-to-end picture of the customer is a challenge that most of the conference’s participants have not yet been able to achieve.
Enter Empirix IntelliSight
This kind of interest in analytics meshed perfectly with our launch of Empirix IntelliSight, which we announced at the CCA Convention. This solution is the latest evolution of our Service Assurance solution for Customer Experience Management (CEM). The platform further enables Communications Service Providers (CSPs) to maximize operation savings and revenue.
Are you using data to gain market share and advance network and application services? Let me know about your experiences in the comments below.