I recently attended the Competitive Carriers Association (CCA) Convention in Las Vegas. The clear feedback from event attendees (who are mostly smaller, rural Tier 3 and 4 service providers) was that everyone is looking for comprehensive, end-to-end analytics solutions.
Empirix Advanced Analytics: Leverage Real-Time Intelligence to Improve Customer Experience
Turning Data Into Intelligence
The convention goers seemed to get the value of data – but most weren’t sure how to transform that data into actual intelligence.
The first attendee to stop by the Empirix booth was a marketing representative from a small wireless provider in the Midwest. She was very interested in understanding how customer experience analytics could be used by her organization to strategize and launch new services. Other engineers and operations staff were also searching for greater insight into their networks and services.
In fact, the event attendees were all excited to learn about new ways to analyze OTT, Roaming, and QoE. Moreover, integration with third-party data sources has clearly become a critical requirement. Being able to comprehend the end-to-end picture of the customer is a challenge that most of the conference’s participants have not yet been able to achieve.
Enter Empirix IntelliSight
This kind of interest in analytics meshed perfectly with our launch of Empirix IntelliSight, which we announced at the CCA Convention. This solution is the latest evolution of our Service Assurance solution for Customer Experience Management (CEM). The platform further enables Communications Service Providers (CSPs) to maximize operation savings and revenue.
Holistix (IntelliSight): Improve Customer Experience with Near-Real Time Intelligence
Are you using data to gain market share and advance network and application services? Let me know about your experiences in the comments below.
Qoe in the Digital Transformation Era
More on Big Data
Integrating Verios’ and Empirix’s analytical, troubleshooting, monitoring and management capabilities will give wireless providers unprecedented capabilities for managing their networks from their customers’ perspectives.
2013 has been a year of ginormous communications changes, from the mind-blowing growth of smartphone usage to the game-changing addition of WebRTC. Organizations have been increasingly focusing on improving customer service, recognizing that while voice is still king, customers need to know that they can reach companies in other ways too, like through social media or video chat or instant messaging. Big data has made it possible to begin anticipating issues and improving and personalizing communications.
Today’s communications environments are very complex. If you’re not monitoring your systems on a consistent and constant basis, you will undoubtedly run into trouble. At the same time, a comprehensive solution has to have a variety of functionalities in order to successfully monitor this type of environment.
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