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IntelliSight Selected as Customer Experience Solution for O2’s Self-Optimizing Intelligent Network

Self Optimizing Intelligent Network

Empirix is pleased to announce that the Empirix IntelliSight solution has been selected by telecommunications firm O2 to deliver actionable information that will empower its new intelligent network. The Empirix IntelliSight platform is optimized for customer experience, network, and application performance management and enhances strategic business decision making by enabling communication service providers to gather the intelligence necessary to reduce churn and streamline operations.

O2 is using Empirix IntelliSight in the implementation of its new Self-Optimizing Intelligent Network. The first of its kind in the United Kingdom, this new network will learn from and analyze the experiences and behaviors of 24 million O2 customers while redirecting signals in real time, rendering it the smartest mobile network in the United Kingdom.

“Empirix is proud to be an integral part of O2’s intelligent network environment,” said John D’Anna, Empirix Chief Executive Officer. “The ability to access detailed information regarding quality of experience will be critical for modern, intelligent communication networks. Our IntelliSight platform will enable O2 to transform massive volumes of mobile traffic data into the knowledge and wisdom required to optimize its customers’ experiences.”

After extensive evaluation, Empirix was selected to provide both traffic collection probes and the IntelliSight analytics platform for O2’s new intelligent network. O2 recognized the value of a single family, high capacity (40 Gbps) probe solution capable of growing with its business and streamlining troubleshooting through comprehensive network monitoring, but was ultimately sold on the platform’s ability to generate detailed customer insights.

Derek McManus, Chief Operating Officer at O2 said: “We believe passionately that our network should be built, driven and optimized around customer insight. Empirix IntelliSight is a great addition to our insight toolkit, and will enable us not only to have better conversations with our customers but also to use their experiences to improve our network on an ongoing basis.”

The Empirix IntelliSight solutions generate real-time dashboards and custom reports, providing O2’s customer service and product development teams with the information they need to improve the customer experience.

About Empirix
Empirix is the recognized leader in end-to-end network performance visibility with the unique ability to analyze customer behaviors by application in real time. We help service providers, mobile operators and enterprises optimize business processes to reduce operational costs, maximize customer retention and grow top-line revenue. Through monitoring, analytics and intelligence, Empirix helps companies around the world realize the full value of their technology investments.

Empirix is a trademark of Empirix, Inc. in the United States and other countries.