Enabling Location-based Services to Drive New Revenue Streams

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Location Based Services

Mobile service providers can boost revenues and benefit from the broad range of potential commercial applications with LBS. Faced with an ever-increasing threat from “over-the-top” (OTT) services, service providers need to continuously explore new ways to generate income from their existing network infrastructure. LBS plays a significant role in this strategy.

The Outlook for Fixed and Mobile Service Providers

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Outlook

At Empirix, our continued focus and development of our analytics platform will extend the value to both Wireless and Wireline Service Providers. Our solutions will continue to place emphasis on Customer Experience and Empirix will offer holistic insight into those key entities that reveals unnecessary Opex and Churn.

Gaining an Insight into VoLTE Customer Experience via Analytics

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VoLTE Customer Experience

Service providers are demanding more from their customer experience and service assurance solutions because they have a keen awareness of the richness and value of the information that flows across their networks. Reliably and accurately extracted, this information can be used to help manage not just the network, but also the services offered and the devices deployed. Insights can be also be gained around the performance of providers’ vendors and—most significantly—the experiences and value of their customers.

Scoring the “Quality of Experience” in the Transition to 5G

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Quality/Experience

The explosion of smartphones (~1.5 billion sold in 2015), the proliferation of applications accessible through 4G mobile networks, and the advent of over-the-top (OTT) services have all put pressure on traditional service providers to differentiate themselves, keep the customer base loyal and, most importantly, recover revenues currently flowing to OTT providers and other MNO competitors.

Why Device Analytics Will be Critical in the Deployment of Next Generation Devices

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IoT

Designed for use by a service provider to manage the performance of all mobile devices on its network—2G, 3G or 4G—the solution generated interest from not only service providers, but also from network equipment vendors who are in the process of investigating not only the next generation in network technology but, more significantly, user or application devices capable of hosting next-generation services.