Empirix Inc., a market leader of service quality assurance solutions for end-to-end comprehensive customer experience management of mobile broadband and IP-based communications systems, today announced the launch of its video assurance solution for the Empirix Converged Assurance Platform. It is the industry’s first technology to provide quality of service (QoS), quality of experience (QoE) and control plane analyses in a single platform for end-to-end monitoring of multi-service environments. Integrated with existing capabilities for assuring voice and data services, Empirix now offers operators enhanced visibility into customer experience and an understanding of how video services impact overall network performance.
Growing video and digital media market
According to the Multimedia Research Group, Inc. (MRG), the global market for video and digital media equipment and services is expected to exceed $43 billion in 2013. Critical to customer satisfaction is video quality as defined by three core components: the look and sound of the video (QoE), how well the network preserves the video’s integrity throughout the transport process (QoS), and the viewer’s ease in accessing video content (Transaction Control or UX). Existing video monitoring solutions cover each of these components as separate domains, meaning that operators must monitor, analyze and verify multiple systems in order to determine the root cause of issues that impact subscribers. As a result, these approaches do not deliver the end-to-end visibility needed to enable true network optimization and proactive video quality management.
“As consumer demand for video explodes, operators face the challenge of ensuring a high-quality experience for users accessing bandwidth- and resource-heavy video services,” said Alan Breznick, senior analyst at Heavy Reading. “Operators’ long-term success will depend on their ability to foster video and other media streaming services. To do this, they need holistic solutions that offer an integrated view into each layer of the quality equation and help them plan for new services, monitor network performance and respond to issues more effectively and efficiently.”
Assuring video quality
Empirix offers a complete solution for assuring video quality. The Empirix E-XMS network monitoring solution and related probes passively monitor live network traffic for real-time analysis of video quality metrics. The solution then correlates QoE, QoS and control plane data and presents it in a single, integrated view. Empirix E-XMS can be deployed simply for video quality monitoring or configured for complete end-to-end analysis of multi-service networks, regardless of protocol or service delivery method. Empirix also offers an active monitoring solution operators can utilize to further assess video quality and its effect on underlying network performance. This technology utilizes Empirix Hammer IP to generate video traffic, direct it through the network via a subscribed path and terminate it at an end-point simulator for in-depth analysis. This combined approach to service assurance makes Empirix uniquely able to provide the visibility needed to speed issue resolution and optimize the customer experience.
Diagnostix (E-XMS): Gain Actionable Intelligence on True CX
“Understanding the root of quality issues in today’s complicated environments is extremely challenging,” said Tim Moynihan, vice president, marketing, Empirix. “This new approach not only pinpoints problems, but also exposes performance degradation trends that can be corrected before they impact customers. We are proud to offer the first solution to manage the complexity of multi-service environments and deliver value in terms of operational efficiency, network performance and the user experience.”
Empirix is the recognized leader in end-to-end network performance visibility with the unique ability to analyze customer behaviors by application in real time. We help service providers, mobile operators and enterprises optimize business processes to reduce operational costs, maximize customer retention and grow top-line revenue. Through monitoring, analytics and intelligence, Empirix helps companies around the world realize the full value of their technology investments.
Empirix is a trademark of Empirix, Inc. in the United States and other countries.
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