Mobile Operators have so many things to consider when deciding how best to profit while still providing a great service to their customers.
This year’s TM Forum event had a number of key themes including the old favorite, Customer Experience. I say old in that as a concept, Customer Experience, especially in the Telco world, has been around for a number of years. During this time it has of course evolved, but in doing so, it now means […]
Some companies are already attempting to understand how to deal with BYOD, while others haven’t even begun and are looking for direction. But everyone acknowledges it’s something that can’t be ignored. Whether or not companies officially sanction it is almost a moot point. It’s here and if you don’t find a way to deal with it, you will feel the impact.
Imagine how happy a mobile service provider (MSP) would be if instead of a customer calling in to complain “I’m having trouble with YouTube” they simply said “The video queuing mechanism on server SW-304 is overloaded.” The company could just fix the problem instead of transferring the call to an engineer to manually sort through the hundreds of possible factors that degrade service – all while the caller waits for an answer.
Ever wondered why when you travel abroad and then switch on your mobile phone it takes so long to obtain service? Depending on how frequently you travel, you may notice that it takes several minutes before your phone obtains a connection. In some cases it can take significantly longer and you are left looking at your device screen, wondering if those service bars will ever actually appear. When they eventually do, your reaction is probably one of relief where your conclusion is that being a roamer, it simply takes time for you to connect with a foreign operator.
Carriers have a long history of partnering to route traffic across the globe. Operators work with local providers to terminate rural calls. Organizations maintain multiple partnerships to manage mobile roaming and drive revenue. Today we are seeing a new breed of partnership based not on extending regional coverage, but instead on improving technical capabilities.
In most countries, the auctioning of LTE or 4G spectrum has made headline news. Not only because it introduces a “high speed” service for the millions of customers who now own a mobile device, but also because those Mobile operators who have been successful in the so called bidding process has paid each government or regularity body literally billions of dollars for the privilege of being able to deliver such a service.
Interwoven throughout the conference was discussion on the rapid pace of change, in particular in Unified Communications environments. Enterprises are integrating multiple and instantaneous forms of communication with business processes.