But That’s the Way We’ve Always Done It…

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Have you ever heard that phrase muttered in response to the question, “Why are we doing it this way?” If so, you are probably not alone. In fact, you may have even heard the “Five Monkeys and a Ladder” story, loosely based on social experiments with monkeys, that is used to emphasize the need to question the status quo and embrace new processes rather than holding tightly to existing ones just because they have always been there.

DAS – The Original Precursor to C-RAN

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Distributed Antenna System

DAS (Distributed Antenna Systems) can be considered the first iteration on the evolutionary road to C-RAN (Centralized RAN). As the name suggests, the antennas are distributed over a wide area, typically different stories of a building. A DAS solution provides improved carrier coverage, something that is becoming increasingly harder to achieve indoor due to ever-improving building and insulation standards. Additionally, as there are more antennas, they can broadcast at lower power.

Connect the Dots @ BroadSoft Connections

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Connecting Dots

Consider how private car hire and ride-sharing service Uber has transformed public transportation internationally. Customers can simply queue up the app to find a nearby driver and conduct the entire transaction digitally, making for an easy and cashless ride. As more industries embrace digital technology – from hyper growth organizations to the local coffee shop on your nearest street corner – service providers will increasingly find an opportunity to add value.

RAN Vision Solution Wins TMC 2015 Communications Solutions Product of the Year Award

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Radio Access Network (RAN)

One of TMC’s most coveted honors, the Communications Solutions Product of the Year Award recognizes exceptional products and services brought to market or greatly improved upon in the past year that facilitate voice, data, and video communications. Of the winners of this year’s awards, Rich Tehrani, CEO of TMC said, “True leaders within their industries, these honorees represent the best-of-the-best products and solutions available on the market today.”