Within most service provider environments, the vast majority of customer care issues find their way to tier-2 or -3 network operations and engineering teams for resolution. But, with the volume of issues dramatically increasing due to growth in available data services and the proliferation of mobile device users, sustaining this model and resolving issues in a timely manner is becoming ever more difficult.
If the transition to virtualized environments in the enterprise is any indicator, it appears that the transition to NFV in CSPs is only a question of when, not if. Why is this so? Well, for the same reason the enterprises did it: to be more agile.
DAS (Distributed Antenna Systems) can be considered the first iteration on the evolutionary road to C-RAN (Centralized RAN). As the name suggests, the antennas are distributed over a wide area, typically different stories of a building. A DAS solution provides improved carrier coverage, something that is becoming increasingly harder to achieve indoor due to ever-improving building and insulation standards. Additionally, as there are more antennas, they can broadcast at lower power.
Consider how private car hire and ride-sharing service Uber has transformed public transportation internationally. Customers can simply queue up the app to find a nearby driver and conduct the entire transaction digitally, making for an easy and cashless ride. As more industries embrace digital technology – from hyper growth organizations to the local coffee shop on your nearest street corner – service providers will increasingly find an opportunity to add value.
One of TMC’s most coveted honors, the Communications Solutions Product of the Year Award recognizes exceptional products and services brought to market or greatly improved upon in the past year that facilitate voice, data, and video communications. Of the winners of this year’s awards, Rich Tehrani, CEO of TMC said, “True leaders within their industries, these honorees represent the best-of-the-best products and solutions available on the market today.”
O2 is using Empirix IntelliSight in the implementation of its new Self-Optimizing Intelligent Network. The first of its kind in the United Kingdom, this new network will learn from and analyze the experiences and behaviors of 24 million O2 customers while redirecting signals in real time, rendering it the smartest mobile network in the United Kingdom.
Mobile Network Operators (MNOs) have to adapt to a rapidly changing market. The explosion of smartphones(~1 Billion sold in 2014), the applications accessible through mobile networks and the advent of Over-the-Top (OTT) Services are clearly putting pressure on the traditional Service Providers to differentiate themselves, keep the customer base loyal and, most importantly, recover revenues that are currently flowing toward the OTT providers (or to other MNO competitors).
2013 has been a year of ginormous communications changes, from the mind-blowing growth of smartphone usage to the game-changing addition of WebRTC. Organizations have been increasingly focusing on improving customer service, recognizing that while voice is still king, customers need to know that they can reach companies in other ways too, like through social media or video chat or instant messaging. Big data has made it possible to begin anticipating issues and improving and personalizing communications.
LTE is spreading across the globe. Yet Mobile Service Providers still have to figure out how to best leverage the speed and capacity that LTE brings to create value for their customers – not to mention how best to generate more revenue.
For both fixed and mobile service providers, maximizing the effective use of network capacity is becoming key to increasing revenues and assuring the quality of experience for customers.