Empirix, the market leader of service quality assurance solutions for new IP communications, today announced the availability of Hammer™ xCentrix, a solution providing service assurance analytics to help carriers understand the customer experience at a highly detailed level. With Hammer xCentrix, Empirix expands its industry leading monitoring portfolio to help carriers understand the customer experience not only by calls and sessions, but by individual application, providing unique insight into how their subscribers perceive the network. As a result, operators can leverage this information to better manage the customer experience as well as improve business processes across all levels of the organization, including network operations, network planning, sales and marketing, customer care and C-level executives.
Analytics for service providers
Hammer xCentrix is a user-friendly and cost-effective analytics tool for service providers. With a state of the art graphical user interface (GUI), Hammer xCentrix is perfect for analyzing network data as well as generating reports and dashboards that are appropriate for customer presentation and C-level consumption. In addition, the highly flexible online analytics processing (OLAP) cube architecture provides for almost unlimited, easy “slicing and dicing” of the data in a cost-effective manner. As a result, Hammer xCentrix provides customized analysis for multiple groups within a carrier’s organization, offering each one an unmatched ability to understand the customer experience at a highly detailed level.
“Hammer xCentrix is an extremely powerful analytics solution that has completed our visibility of end-to-end service quality metrics all the way from customers, through our network, to our interconnected carrier partners. This information is a critical component to understanding our customers’ experience,” said Alan Creighton, CEO, Momentum Telecom. “Our investment in Empirix is a strong competitive advantage which will further our ability to deliver exceptional service to our customers.”
Hammer xCentrix provides a uniquely focused view of the customer experience by combining network quality information—obtained by network probes—with other vital information that is generally stored in various databases throughout the organization. This integration of data enables carriers to narrow their focus to a specific group of users based on differentiating factors that can include geographical location, user age group and/or device type. Hammer xCentrix can provide a standalone analytics solution or can complement existing business intelligence systems with multiple northbound interface options.
“Hammer xCentrix is an essential part of the Empirix X-DMA architecture which provides unparalleled visibility to the customer experience in today’s converged IP networks,” said Franco Messori, general manager and chief strategist, Service Assurance at Empirix. “Operators need a sophisticated, yet simple method of understanding the changing nature of the customer experience and how they truly interact with the network. Hammer xCentrix provides analytics that are essential to understanding and improving the overall customer experience and integrates seamlessly with an operator’s OSS to maximize the utility of customer and network information. Our solution is also architected to pull data from an organization’s existing probe equipment, no matter the technology provider or data format, and offer the same level of industry leading analytics as we do today.”
Learn more: Use Mobile Data Traffic to Improve CX
Empirix is the recognized leader in end-to-end network performance visibility with the unique ability to analyze customer behaviors by application in real time. We help service providers, mobile operators and enterprises optimize business processes to reduce operational costs, maximize customer retention and grow top-line revenue. Through monitoring, analytics and intelligence, Empirix helps companies around the world realize the full value of their technology investments.
Empirix is a trademark of Empirix, Inc. in the United States and other countries.
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