For both fixed and mobile service providers, maximizing the effective use of network capacity is becoming key to increasing revenues and assuring the quality of experience for customers.
As soon as Buffer realized it had been hacked, the company sent out an apology and informational email. The company also responded quickly to emails, social media posts, and comments on its blog. There was no hiding or keeping silent. This earned the organization huge kudos in the eyes of its customers.
I’d like to share the top 10 issues Empirix has discovered while working with clients in the past 45 days. Hopefully these insights will help you think about your own communications environment and how it effects the customer experience.
Until recently, BlackBerry was a legend. Everyone remembers those “super cool” sales guys whose jobs were so important that they had to be connected 24/7. They would whip out their BlackBerry with its sleek, compressed keyboard and be ready to work at a moment’s notice.
Today’s communications environments are very complex. If you’re not monitoring your systems on a consistent and constant basis, you will undoubtedly run into trouble. At the same time, a comprehensive solution has to have a variety of functionalities in order to successfully monitor this type of environment.
Network Function Virtualization (NFV) is top of mind for many companies these days, because of the potential savings it can produce. But what exactly is NFV? And how does it produce these cost-saving benefits?
Along with the introduction of each new service or application, the underlying network technology now permits Quality of Service (QoS) to be determined on an individual customer basis. Moreover, many of the world’s leading Mobile Service Providers (MSPs) are now competing more on service quality rather than service quantity or usage. As a result, today’s service assurance solutions are evolving to address key aspects of customer care, in order to better manage the service providers’ customer base on an individual basis.
Obviously, the first step in all of this is to provide a positive customer experience. There are many ways to accomplish this. For example, be polite to your customers. Offer them products and services that make sense according to their previous purchase history. Ensure that when they call in with a question or issue, the technology involved to get them the right answer helps instead of hinders the experience. Help your customer get to the right person in a timely manner – try not to leave them hanging on hold or pressing a number via the IVR that takes them to the wrong person.
Today’s data analytics platforms generally are very niche in their capabilities. Their focus is limited: just the application on the device or the packet core or the IMS core or the Application Servers or…well…you get the picture.
Today’s customers have an expectation that they should receive a quality experience when they contact a company. Whatever their reason for reaching out to an organization, they work under the assumption that technical issues aren’t going to get in the way of communications.