Connect the Dots @ BroadSoft Connections

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Connecting Dots

Consider how private car hire and ride-sharing service Uber has transformed public transportation internationally. Customers can simply queue up the app to find a nearby driver and conduct the entire transaction digitally, making for an easy and cashless ride. As more industries embrace digital technology – from hyper growth organizations to the local coffee shop on your nearest street corner – service providers will increasingly find an opportunity to add value.

Why Customer Experience Matters

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Why Customer Experience Matters

Last week, Empirix announced the deployment of its Customer Experience solution with UK-based Telefonica O2. The solution’s implementation is evidence of an evolution occurring within the Service Assurance segment: Service providers such as O2 require solutions capable of providing greater levels of visibility into network traffic data, as well as the services and vendor devices deployed in an environment. But the real requirement now is the ability to provide specific insight into the customer base, enabling providers to understand gaps in service and quickly identify concentrated problem areas. Equipped with this knowledge, O2 is empowered to rapidly enhance service capabilities, improve customer experiences, and mitigate the risk of customer churn.

Why RAN is Screaming Hot in 2015

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RAN

2015 is bringing significant changes to the radio access network (RAN) environment as the insatiable demand for mobile data continues to accelerate. These pressures are forcing operators to rethink their business models and how they operate. CSPs are aware of the need to improve the Quality of Experience for subscribers while also continuing to invest […]