Enabling Location-based Services to Drive New Revenue Streams

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Location Based Services

Mobile service providers can boost revenues and benefit from the broad range of potential commercial applications with LBS. Faced with an ever-increasing threat from “over-the-top” (OTT) services, service providers need to continuously explore new ways to generate income from their existing network infrastructure. LBS plays a significant role in this strategy.

Gaining an Insight into VoLTE Customer Experience via Analytics

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VoLTE Customer Experience

Service providers are demanding more from their customer experience and service assurance solutions because they have a keen awareness of the richness and value of the information that flows across their networks. Reliably and accurately extracted, this information can be used to help manage not just the network, but also the services offered and the devices deployed. Insights can be also be gained around the performance of providers’ vendors and—most significantly—the experiences and value of their customers.

Why Device Analytics Will be Critical in the Deployment of Next Generation Devices

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IoT

Designed for use by a service provider to manage the performance of all mobile devices on its network—2G, 3G or 4G—the solution generated interest from not only service providers, but also from network equipment vendors who are in the process of investigating not only the next generation in network technology but, more significantly, user or application devices capable of hosting next-generation services.

Why Customer Experience Matters

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Why Customer Experience Matters

Last week, Empirix announced the deployment of its Customer Experience solution with UK-based Telefonica O2. The solution’s implementation is evidence of an evolution occurring within the Service Assurance segment: Service providers such as O2 require solutions capable of providing greater levels of visibility into network traffic data, as well as the services and vendor devices deployed in an environment. But the real requirement now is the ability to provide specific insight into the customer base, enabling providers to understand gaps in service and quickly identify concentrated problem areas. Equipped with this knowledge, O2 is empowered to rapidly enhance service capabilities, improve customer experiences, and mitigate the risk of customer churn.