Scoring the “Quality of Experience” in the Transition to 5G

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Quality/Experience

The explosion of smartphones (~1.5 billion sold in 2015), the proliferation of applications accessible through 4G mobile networks, and the advent of over-the-top (OTT) services have all put pressure on traditional service providers to differentiate themselves, keep the customer base loyal and, most importantly, recover revenues currently flowing to OTT providers and other MNO competitors.