How Do You Measure “Quality of Experience” in a Mobile Environment?

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Measuring Quality of Experience

Mobile Network Operators (MNOs) have to adapt to a rapidly changing market. The explosion of smartphones(~1 Billion sold in 2014), the applications accessible through mobile networks and the advent of Over-the-Top (OTT) Services are clearly putting pressure on the traditional Service Providers to differentiate themselves, keep the customer base loyal and, most importantly, recover revenues that are currently flowing toward the OTT providers (or to other MNO competitors).